ISO-BWB Breathe Way Better ecommerce
About The Team
Luke Way, CEO / Founder, ChPC
Dr. Andrew Sellars, CSO / Founder
Luke Way, CEO / Founder, ChPC
I am the founder and CEO of The Breathe Way Isocapnic Respiratory Training System. I have been an endurance coach for 20 years. I specialize in elite level triathlon, but also work with elite level mountain bikers, and world class CrossFitters. The methodology I use is based around understanding one's strengths and weaknesses. I create pr
I am the founder and CEO of The Breathe Way Isocapnic Respiratory Training System. I have been an endurance coach for 20 years. I specialize in elite level triathlon, but also work with elite level mountain bikers, and world class CrossFitters. The methodology I use is based around understanding one's strengths and weaknesses. I create programs that are positive, effective, and with integrity that train the weaknesses with science-backed methods into strengths. We do this by finding objective truths about the athlete through physiologic assessment.
A few years ago, after seeing there is a trend that most athletes are limiting their performance because of the way they breathe, I tried to find a way to effectively isolate and train the respiratory system. I could not find any device that would work for our needs. And so after many late night conversations with Dr Sellars (my mentor) and Alex (a close friend and thriving mind), we invented the Isocapnic Breathe Way Better Training System. This is a three pillared system that consists of the hardware, the software, and the curation of knowledge.
Alex Needham, COO / Founder
Dr. Andrew Sellars, CSO / Founder
Luke Way, CEO / Founder, ChPC
Alex Needham is our COO/CTO with experience of scaling startups from seed through to maturity and making ideas into real world products. With a background in Chemical Engineering and a passion for Information Technology. He is also an enthusiastic mountain biker. He brings an expertise about product development as well as helping jumpsta
Alex Needham is our COO/CTO with experience of scaling startups from seed through to maturity and making ideas into real world products. With a background in Chemical Engineering and a passion for Information Technology. He is also an enthusiastic mountain biker. He brings an expertise about product development as well as helping jumpstart the operational maturity of this company.
Our first target market is any athletes looking to improve their ability. Whether it’s cycling, running, swimming, hockey, or football; we can help them not only meet their goals but exceed them and their potential.
Dr. Andrew Sellars, CSO / Founder
Dr. Andrew Sellars, CSO / Founder
Dr. Andrew Sellars, CSO / Founder
Dr Andrew Sellars MD, is our Chief Science Officer, is an Anesthesiologist, and has his Masters in athletic coaching. He is one of the godfathers of objective biomarker guided training. Andrew is one of the most respected authorities all around the world in athletic respiratory performance. His contributions to the winning performances of
Dr Andrew Sellars MD, is our Chief Science Officer, is an Anesthesiologist, and has his Masters in athletic coaching. He is one of the godfathers of objective biomarker guided training. Andrew is one of the most respected authorities all around the world in athletic respiratory performance. His contributions to the winning performances of countless athletes cannot go understated. He brings an expertise that informs the science-based background of the Isocapnic Breathe Way Better Training system.