Implementing Isocapnic respiratory muscle training (RMT) with the BWB (Breathe Way Better) system in your facility is a powerful way to grow your business by offering innovative solutions to current clients and attracting new ones.
Awareness of the benefits of respiratory muscle training is increasing globally through elite sports teams, health organizations, and experts alike. By leveraging the Isocapnic BWB system, you can provide premium, science-backed services that improve athletic performance, wellness, and recovery outcomes.
Here are 10 steps to integrate this game-changing service into your facility and unlock its potential for client success and business growth.
1. Choose the Best Respiratory Muscle Training Tool
Do your research to select a system that offers science backed results, usability, and flexibility for your clients’ diverse needs. The Isocapnic BWB system is the industry’s only CO2-controlling respiratory training device, designed to protect users from hyperventilation while optimizing respiratory performance. Learn more about what sets the Isocapnic BWB apart here.
Its portability and ease of use make it a perfect fit for athletes, wellness seekers, and clients with respiratory dysfunctions. The accompanying app further enhances the client experience by guiding each session.
2. Decide How to Incorporate RMT into Your Programs
Seamlessly integrate RMT into your existing services. Offer it as part of:
- Initial client assessments to identify respiratory strengths and weaknesses.
- Athletic performance programs, targeting endurance and recovery.
- Health and wellness offerings, reducing stress and enhancing breath resilience.
For athletes, combine weekly RMT sessions with warm-up or recovery protocols to unlock new performance levels.
3. Create Tailored Packages and Pricing
Develop packages that highlight the unique benefits of respiratory training. Options might include:
- Standalone RMT programs.
- Bundled packages that include their own ISO-BWB with personal training, physiologic testing, or wellness services.
Set pricing competitively and clearly communicate the value of enhanced breathing efficiency, reduced anxiety, and faster recovery.
4. Designate and Prepare Training Spaces
Set up a quiet, distraction-free space for RMT sessions. Ensure good visibility for technique analysis and maintain cleanliness to maximize the client experience.
With the Isocapnic BWB system, there’s no need for bulky equipment—just the portable trainer and a clean environment to focus on breathwork.
5. Educate Your Staff
Identify an in-house RMT expert to lead your team in understanding the Isocapnic BWB system. Have them:
- Get certified through a trusted educator. Learn more
- Practice on staff members to refine skills.
- Deliver training sessions to ensure all employees can answer basic client questions confidently.
- Use the Isocapnic app, training manuals, and videos to deepen their expertise.
6. Market Your New Respiratory Training Services
Create buzz around your new offering by launching with a live demo or workshop. Promote it through:
- Social media campaigns.
- Newsletters and email outreach.
- Eye-catching signage at your facility.
Educate clients about the system’s ability to enhance athletic performance, reduce anxiety, and support wellness. Use Isocapnic’s marketing resources, including videos and brochures, to craft compelling campaigns.
7. Use Data to Elevate Client Outcomes
Track and store session data. Use this information to tailor programs for each client, showing them clear, measurable progress over time.
For example, demonstrate improvements in respiratory muscle strength, reduced recovery times, or enhanced endurance to keep clients motivated and engaged.
8. Monitor and Refine Your Processes
Gather feedback from both staff and clients to continuously improve the experience. Address any challenges to ensure that your respiratory training services remain world-class.
9. Celebrate and Share Client Success Stories
With your clients’ permission, share their success stories through testimonials, videos, and social media posts. Highlight how Isocapnic RMT helped them overcome limitations, whether it’s achieving athletic goals, managing stress, or recovering faster from illness or injury.
10. Expand to Other Locations
Once you’ve established success with RMT at your first facility, roll it out to additional locations. Use your in-house expert to lead the expansion, training staff and sharing best practices.
By following these ten steps, you can position your facility as a leader in innovative respiratory muscle training, attracting a loyal client base while boosting revenue.
Ready to bring Isocapnic respiratory training to your clients? Contact us today and see how the BWB system can transform your business and your clients’ lives.
