First and foremost, we want to say thank you. To everyone who has welcomed Isocapnic into their training, shared an experience, encouraged a friend, asked a thoughtful question, or simply believed in what we’re building, you are an important part of our story. We’re continually inspired by the enthusiasm, curiosity, and generosity of this community. Whether you’re chasing a world title or working to improve your health, fitness, and quality of life, your trust means the world to us. As we celebrate some of the remarkable people joining us from around the globe, we want you to know that none of this would be possible without you. This is your community too, and we’re incredibly grateful to have you with us.
Something special is happening
When we started Isocapnic, we saw an enormous opportunity to change how people understand, train, and improve their breathing. The respiratory system is fundamental to human performance, yet deliberate training of it has often received far less attention than other aspects of fitness.
Today we’re seeing that vision resonate with an extraordinary range of people: mountain bikers and triathletes, CrossFit and HYROX competitors, UFC fighters, professional coaches, researchers, and wellness advocates. The most rewarding part isn’t the collection of impressive names. It’s the relationships, questions, shared learning, and enthusiasm that are moving this field forward.
We’d love to introduce you to some of the people helping make that happen.
Champions, challengers, and the pursuit of better performance
Canadian mountain biker Cory Wallace, a six-time 24-hour solo world champion, embodies the commitment to exploration that we admire. Cory’s connection with our coaching and testing work stretches back many years, and we’re excited to support his continued pursuit of excellence.
We’re equally inspired by Usha Khanal, an ambitious mountain biker from Nepal pursuing her Olympic dreams. Her determination makes this relationship especially meaningful. Helping talented athletes explore their potential, regardless of the resources available to them, is something we care deeply about.
In CrossFit, we’ve been fortunate to count Brent Fikowski among our supporters since Isocapnic’s early days. As he moves further into coaching and mentorship, we’re pleased that the relationship continues to evolve alongside the athletes he helps develop.
Our HYROX involvement is another exciting chapter. We’re working closely with Hunter McIntyre as he prepares for his upcoming season, bringing respiratory training into the broader demands of elite hybrid endurance performance. We’re also delighted to welcome a developing connection with the UK’s Jake Dearden, whose enthusiasm reflects the curiosity spreading throughout the sport.
In triathlon, we’re proud of our connections with world-class competitors including Sam Laidlow. We’re also especially proud of Brock Hoel, whose story is close to home. Luke has worked with Brock since he was just 12 years old, watching him grow into one of Canada’s most exciting Ironman athletes. Seeing him achieve a historic Canadian Ironman performance in 2026 was extraordinary, but it’s the years of commitment, trust, and shared development that make the story so special.
In the gym and in the ring
In mixed martial arts, our work with Montreal’s Tristar Gym has become a meaningful part of our performance community. We’re particularly proud to play an integral role in Aiemann Zahabi’s coaching and respiratory performance program, alongside developing connections with athletes including Tommy Morrisson and Alex “The Prodigy” Fung.
Combat sports pose a fascinating combination of explosive effort, sustained intensity, physical pressure, and the need to recover quickly. Working hand in hand with athletes and coaches in these environments keeps expanding our ideas about what respiratory training can contribute.
The coaches helping turn ideas into results
Behind exceptional athletes are exceptional coaches, educators, and performance specialists. We’re grateful for an international network that continually challenges our thinking and shares what happens when new ideas meet real-world training.
Mindset Mike (Mike Moore) brings a perspective shaped by his work with leading athletes and fighters. In Denmark, Mads Taersboel has been a valued collaborator for several years.
In France, Sean Seale brings respiratory performance ideas into the CrossFit and HYROX space, where repeatable high-intensity efforts and sustained athletic output are crucial. Cyril Ricci is our cycling-focused innovator, advancing respiratory performance thinking within endurance cycling.
Our network also reaches Taiwan, where Chris Wong works with professional soccer players, and New Zealand, where Nigel Beach supports high-level rugby players and professional golfers. We’re also pleased to recognize Andrew Hauser, whose performance work in major-league sports adds another perspective to this growing community.
These relationships are valuable not simply because of the athletes involved, but because of the questions these coaches ask, the observations they share, and their willingness to explore new approaches. Thank you for helping us learn.
The partnership behind Isocapnic: Luke Way and Dr. Andrew Sellars
While this growing community stretches across continents and sports, much of the work connecting it began with two people who share a passion for understanding how breathing shapes human performance: Isocapnic founder and CEO Luke Way and Chief Medical Director Dr. Andrew Sellars.
For more than two decades, Luke has coached endurance athletes, conducted physiological testing, and developed training methods that help turn detailed performance observations into practical, repeatable sessions. Andrew brings his experience in medicine, exercise physiology, and high-performance coaching, helping guide both the scientific questions and how those ideas are tested and applied.
Their collaboration is hands-on. Together they develop and refine Breathe Way Better coaching methodology, work directly with athletes, and learn from each new challenge. That shared process has been fundamental to Isocapnic’s growth in elite sport, including its exciting work in professional cycling. It also shapes programs for the wider community, where better breathing and personal progress matter every bit as much as a podium result.
For Luke and Andrew, this isn’t a finished system or a story of individual accomplishments. It’s an evolving partnership made stronger by the athletes, coaches, and researchers who keep bringing new questions, experience, and enthusiasm to the table.
“The work with Luke on program development and coaching methodology has been one of the most rewarding aspects of my career. Seeing how the athletes respond to new ways of using BWB and their enhanced respiratory abilities has brought excitement to a process that has been developing over the past 25 years. The most recent interest from top athletes adds another layer of interest and complexity that keeps progressing our own ideas to new levels.”
Dr. Andrew Sellars, Chief Medical Director, Isocapnic
Researchers expanding our understanding
The work also connects with a growing scientific conversation about respiratory training. We’re pleased to recognize Polish researcher Tomasz Kowalski, whose investigations of voluntary isocapnic hyperpnoea contribute to the questions we’re all asking about respiratory physiology, training, and adaptation.
We believe meaningful progress comes from scientific curiosity, careful measurement, and practical experience informing one another. That principle is central to how we develop Breathe Way Better programs.
Beyond sport: breathing for health and longevity
Our aspirations extend far beyond competitive performance. We’re increasingly connecting with people interested in healthy aging, respiratory wellness, and quality of life. We’re thankful for people like Gilles Essiembre of O2 Max, a valued advocate in the wellness and longevity space.
Whether someone is training for a championship, rebuilding fitness, or simply making time to feel better in daily life, their goals matter. The community we’re celebrating includes all of them.
“It is really exciting to work with some of the world’s top athletes across a variety of sports, but what is most fulfilling is seeing all of our clients breathing better and pushing their own limits of performance.”
Dr. Andrew Sellars
More to come
We’re also excited about a respiratory performance project with a major Tour de France team. There’s more to share when the time is right, but for now we’re grateful for the opportunity to bring targeted respiratory training and advanced physiological insight into one of the most demanding environments in endurance sport.
We’re exploring further questions, including altitude preparation and how the body adapts to changes in oxygen availability and delivery. These are active areas of investigation rather than established effects of BWB, and that spirit of exploration is what excites Andrew and the team.
“As we develop new programs for specific cases, like high altitude preparation and improved oxygen delivery through endogenous EPO stimulation, we really are entering uncharted territory, which is the most exciting aspect of this work.”
Dr. Andrew Sellars, Chief Medical Director, Isocapnic
Most importantly, thank you
The people named here are only a small part of a much larger story. Every customer who has shared feedback, every coach who has introduced breathing training to an athlete, every clinician who has asked a hard question, and every person who’s given something new a try has helped make this possible.
We’re proud of these relationships, excited for what’s ahead, and humbled by the support we’ve received. We’re not just building a respiratory training company. We’re building a community of people who believe there’s more to discover about breathing and what the human body can achieve.
Thank you for being part of it. We can’t wait to see where we go together.
Luke, Andrew, and the Isocapnic Team
AUTHORSHIP AND TRANSPARENCY
About this article
Written by
Coach Luke Way is the founder and CEO of Isocapnic and has coached endurance athletes for 20 years. He specializes in elite triathlon, mountain biking, CrossFit, and physiology-led athlete assessment.
